Virgin Media A more exciting place to live
DDB UK unveil our new advertising campaign for Virgin Media, 'A More Exciting Place to Live'. Celebrating families, couples, professionals and friends making the most of the digital world, the ad gives us a glimpse into every room in the home where we see people listening to music, watching films, staying in touch, learning, sharing and living in the digital world.
The ad features lyrics from the Madness anthem 'Our House' set to the soundtrack of Dan Black's 'Symphonies'.
Richard Larcombe, advertising and sponsorship director at Virgin Media, said: "Our new campaign celebrates the integral role technology plays as part of life today. People are using more services, devices and gadgets more of the time and Virgin Media is helping families lead a limitless digital life. We're enabling the next generation of digital entertainment and putting our brilliant services at the heart of UK homes. With superfast broadband, next generation TV and innovative mobile services, a Virgin Media world is a more exciting place to live."
The ads are part of a multi-million pound media campaign, including outdoor, social media and online, print and radio. Virgin Media's 'A More Exciting Place to Live' launches on www.virginmedia.com on Friday 4th February. Virgin Media will then takeover Facebook's homepage on Saturday and launch a dedicated online destination at www.virginmedia.com, enabling visitors to explore a range of interactive videos and helping to bring Virgin Media's next generation digital services to life.
5 July 2011