Tribal DDB : Monopoly Live

Monopoly Live

When is a taxi not a taxi?

When it’s a skateboard…

To celebrate the launch of Monopoly Here & Now - a fully updated version of the boardgame, we created the biggest game of Monopoly ever played.

This was a real-life interactive version played over the streets of London with Taxis as the playing pieces. 18 cabs were fitted with GPS, liveried in Monopoly colours and painted as one of the new movers: Skateboard, Jumbo, Rollerblade, Bus, F1 car, Mobile phone.

For 28 days, wherever the cabs went in London was relayed to our website where hundreds of thousands of players competed to be the UK’s biggest property tycoon.